Was Marken unwiderstehlich macht : 101 Wege zur Begehrlichkeit
Klaus-Dieter Koch
| Year of publication: |
2010 ; 2. Aufl.
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|---|---|
| Authors: | Koch, Klaus-Dieter |
| Publisher: |
Zürich : Orell Füssli |
| Subject: | Markenimage | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 236 S. 213 mm x 136 mm, 416 gr. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-280-05343-0 |
| Source: |
Persistent link: https://www.econbiz.de/10004383884