Watch and Learn - Leverage ethnography to improve strategic decision making.
| Year of publication: |
2005
|
|---|---|
| Authors: | Durante, Richard ; Feehan, Michael |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 17.2005, 4, p. 10-15
|