Wave of home culture and MNC performance : the Korean wave (Hallyu)
Daekwan Kim, Seoung-do Cho and Gang Ok Jung
| Year of publication: |
2013
|
|---|---|
| Authors: | Kim, Daekwan ; Cho, Seoung-do ; Jung, Gang Ok |
| Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 193-216
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Südkoreanisch | South Korean | Nationalkultur | National culture | Lebensstil | Lifestyle | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Indonesien | Indonesia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010204720