"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Christopher Hackley
| Year of publication: |
2009
|
|---|---|
| Authors: | Hackley, Chris |
| Published in: |
The development of critical perspectives in marketing. - Los Angeles [u.a.] : SAGE. - 2009, p. 175-203
|
| Subject: | Marketingtheorie | Marketing theory | Theorie-Praxis-Verhältnis | Theory-practice divide | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003832357