We are not on the same page : the effects of salesperson trust overestimation on customer satisfaction and relationship performance
Stephanie M. Mangus, Eli Jones, Judith Anne Garretson Folse, Shrihari Sridhar
| Year of publication: |
2023
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|---|---|
| Authors: | Mangus, Stephanie M. ; Jones, Eli ; Folse, Judith Anne Garretson ; Sridhar, Shrihari |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 58-70
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| Subject: | Buyer-seller relationships | Market dynamism | Performance | Trust overestimation | Word of mouth | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Virales Marketing | Viral marketing | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014282226