We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
| Year of publication: |
2012
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|---|---|
| Authors: | Sela, Aner ; Christian Wheeler, S ; Sarial-Abi, Gülen |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 39.2012, 3, p. 644-644
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