"We create chemistry" : the strategic development of customer interaction at BASF
Michael Heinz
| Year of publication: |
2014
|
|---|---|
| Authors: | Heinz, Michael |
| Published in: |
How to succeed in the digital age : strategies from 17 top managers. - Frankfurt, M : Frankfurter Allg. Buch, ISBN 978-3-95601-042-2. - 2014, p. 219-230
|
| Subject: | BASF SE | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Digitale Medien | Digital media | Social Web | Social web | Chemieindustrie | Chemical industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341221