We first : how brands and consumers use social media to build a better world
Simon Mainwaring
| Year of publication: |
2011
|
|---|---|
| Authors: | Mainwaring, Simon |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Social responsibility of business. | Capitalism. | Social media--Economic aspects. | Branding (Marketing) | Internet marketing. |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 250 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-230-11026-7 ; 0-230-11026-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10009139298