We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Ryan Hamilton; Kathleen D. Vohs; Ann L. McGill
| Year of publication: |
2014
|
|---|---|
| Authors: | Hamilton, Ryan ; Vohs, Kathleen D. ; McGill, Ann L. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 1, p. 197-212
|
| Subject: | Virales Marketing | Viral marketing | Produktqualität | Product quality | Bewertung | Evaluation | Kritik | Criticism | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010380992