We share, we connect : how shared brand consumption influences relational brand connections
Selcan Kara, Anna J. Vredeveld, William T. Ross
| Year of publication: |
2018
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|---|---|
| Authors: | Kara, Selcan ; Vredeveld, Anna J. ; Ross, William T. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 5, p. 325-340
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| Subject: | brand relationships | interpersonal relationships | marriage | relational brand connection | shared brand consumption | special versus mundane consumption | Structural Equation Modeling | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Marketingmanagement | Marketing management | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21089 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970146