We the people : the importance of employees in the process of building customer experience
Patrick Harris
| Year of publication: |
2007
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|---|---|
| Authors: | Harris, Patrick |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 15.2007/08, 2, p. 102-114
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| Subject: | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003611575