Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Naa Amponsah Dodoo and Jing (Taylor) Wen
| Year of publication: |
2021
|
|---|---|
| Authors: | Dodoo, Naa Amponsah ; Wen, Jing |
| Subject: | advertising avoidance | consumer behavior | Personality traits | social network advertising | social networking sites | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Persönlichkeitsmerkmal | Personality trait | Online-Marketing | Internet marketing | Persönlichkeitspsychologie | Personality psychology | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Werbung | Advertising |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2020.1720267 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012624660