Weakening the avoidance bug : the impact of personality traits in ad avoidance on social networking sites
Year of publication: |
2021
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Authors: | Dodoo, Naa Amponsah ; Wen, Jing |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 27.2021, 5, p. 457-480
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Subject: | advertising avoidance | consumer behavior | Personality traits | social network advertising | social networking sites | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects | Persönlichkeitsmerkmal | Personality trait |
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