Wearout or weariness? : measuring potential negative consequences of online ad volume and placement on website visits
Inyoung Chae, Hernán A. Bruno, and Fred M. Feinberg
| Year of publication: |
2019
|
|---|---|
| Authors: | Chae, Inyoung ; Bruno, Hernan A. ; Feinberg, Fred M. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 56.2019, 1, p. 57-75
|
| Subject: | advertising models | heterogeneity | hierarchical Bayes model | online advertising | Online-Marketing | Internet marketing | Website | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0022243718820587 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012170854