Wearout von Hard-Sell- und Imagewerbung
Andreas Strebinger
| Year of publication: |
2007
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|---|---|
| Authors: | Strebinger, Andreas |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 52.2007, 4, p. 61-62
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| Subject: | Marktforschung | Market research | Werbewirkung | Advertising effects | Werbeplanung | Advertising planning | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003598459