Weathering product-harm crises
| Year of publication: |
2008
|
|---|---|
| Authors: | Cleeren, K. ; Dekimpe, M.G. ; Helsen, K. |
| Institutions: | Tilburg University, School of Economics and Management |
| Extent: | application/pdf |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Notes: | Published in Journal of the Academy of Marketing Science (2008), v.36, nr.2, p.262-270 |
| Source: |
Persistent link: https://www.econbiz.de/10011089311