Web 2.0 and marketing education : explanations and experiential applications
Neil Granitz and Stephen K. Koernig
| Year of publication: |
2011
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|---|---|
| Authors: | Granitz, Neil ; Koernig, Stephen K. |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 33.2011, 1, p. 57-72
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| Subject: | Social Web | Social web | Marketing | Betriebswirtschaftsstudium | Graduate business education |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007977