WEB 2.0 : Hype oder Substanz?
H. Diller (Hrsg.)
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Diller, Hermann (ed.) |
| Publisher: |
Nürnberg : Wiss. Ges. für Innovatives Marketing |
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Kundenintegration | Customer integration | Deutschland | Germany | World Wide Web 2.0 |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 76, XVI S. Ill., graph. Darst. |
|---|---|
| Series: | Marketingforschung aktuell. - Nürnberg : Wiss. Ges. für Innovatives Marketing, ZDB-ID 2115238-X. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Sammelwerk ; Collection of articles of several authors ; Konferenzschrift ; Conference proceedings |
| Language: | German |
| Notes: | Enth. 6 Beitr. |
| ISBN: | 978-3-933286-42-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003722649