Web 2.0: un'indagine sulle società di calcio italiane

<em>Web 2.0: a study about Italian football clubs</em> - This study carries out an analysis about tools and features that characterize the Web 2.0 approach and the related opportunities for companies. The study is focused on the Football field in Italy and it analyses companies’ and consumer activities related to the Premier League and the Second Division. There are two main goals the analysis aims at: first, understanding actual trends and problems in adopting the Web 2.0 tools; secondly, the definition of eventual business developments both for the analysed sector and for close businesses. Keywords: Web 2.0, community, sport, tribal marketing, Internet