Web advertisement effectiveness evaluation : attention and memory
Shaojun Kong and Zhenfang Huang, Noel Scott, Zi’ang Zhang, Zhixiang Shen
| Year of publication: |
2019
|
|---|---|
| Authors: | Kong, Shaojun ; Huang, Zhenfang ; Scott, Noel ; Zhang, Zi'ang ; Shen, Zhixiang |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 25.2019, 1, p. 130-146
|
| Subject: | Effect | eye tracking | online tourism advertising | recall | visual attention | Werbewirkung | Advertising effects | Wahrnehmung | Perception | Online-Marketing | Internet marketing | Visuelle Wahrnehmung | Visual perception | Konsumentenverhalten | Consumer behaviour | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766718757272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011986669