Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Yong Jian Wang; Monica D. Hernandez; Michael S. Minor
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Yong Jian ; Hernandez, Monica D. ; Minor, Michael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 935-942
|
| Subject: | Webanalyse | Web analytics | Ästhetik | Aesthetics | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652178