Web-based forums and metaphysical branding
Steve Oakes; Noel Dennis; Helen Oakes
| Year of publication: |
2013
|
|---|---|
| Authors: | Oakes, Steve ; Dennis, Noel ; Oakes, Helen |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 5/6, p. 607-624
|
| Subject: | Miles Davis | Webanalyse | Web analytics | Markenführung | Brand management | Musik | Music | Kognition | Cognition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009776465