//-->
Hey, whipple, squeeze this! : a guide to creating great ads
Sullivan, Luke, (2008)
Creative strategy in advertising
Jewler, A. Jerome, (2001)
Creative marketing communications : a practical guide to planning, skills and techniques
Yadin, Daniel L., (2001)
Web copy that sells : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy
Veloso, Maria, (2009)