Web GIS to enhance relational capital : the case of general merchandise retailers
Raul Baños, Gonzalo Wandosell and María Concepción Parra
| Year of publication: |
2016
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|---|---|
| Authors: | Baños, Raul ; Wandosell Fernandez de Bobadilla, Gonzalo ; Parra, María Concepción |
| Published in: |
Journal of knowledge management. - Bingley : Emerald Group Publ. Ltd., ISSN 1367-3270, ZDB-ID 1495109-5. - Vol. 20.2016, 3, p. 578-593
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| Subject: | Relational capital | Knowledge management | Retailing | Information and communication technologies | Geomarketing | Web GIS | Wissensmanagement | Einzelhandel | Retail trade | Informationstechnik | Information technology | Social Web | Social web | Geoinformationssystem | Geographic information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JKM-06-2015-0218 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011524295