Web marketing strategies of food producers in Italy : a competitive analysis
Azzurra Annunziata; Riccardo Vecchio
| Year of publication: |
2013
|
|---|---|
| Authors: | Annunziata, Azzurra ; Vecchio, Riccardo |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 8.2013, 1, p. 1-18
|
| Subject: | web marketing | agrifood sector | typical and traditional foods | Italy | Italien | Ernährungsindustrie | Food industry | Marketingmanagement | Marketing management | Agroindustrie | Agro-industry | Online-Marketing | Internet marketing | Lebensmittel | Food | Landwirtschaft | Agriculture | Social Web | Social web |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010242198