Web Page Recommender System using hybrid of Genetic Algorithm and Trust for Personalized Web Search

The main challenge to effective information retrieval is to optimize the page ranking in order to retrieve relevant documents for user queries. In this article, a method is proposed which uses hybrid of genetic algorithms (GA) and trust for generating the optimal ranking of trusted clicked URLs for web page recommendations. The trusted web pages are selected based on clustered query sessions for GA based optimal ranking in order to retrieve more relevant documents up in ranking and improves the precision of search results. Thus, the optimal ranking of trusted clicked URLs recommends relevant documents to web users for their search goal and satisfy the information need of the user effectively. The experiment was conducted on a data set captured in three domains, academics, entertainment and sports, to evaluate the performance of GA based optimal ranking (with/without trust) and search results confirms the improvement of precision of search results.