Web personalization cues and their differential effects on user assessments of website value
Alexander Benlian
| Year of publication: |
2015
|
|---|---|
| Authors: | Benlian, Alexander |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 32.2015, 1, p. 225-260
|
| Subject: | field experiment | online news aggregators | perceived enjoyment | personalization cues | preference fit | web personalization | website stickiness | website value | willingness to pay | Website | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Online-Marketing | Internet marketing | Experiment | Online-Handel | Online retailing | Social Web | Social web | Personalisierung | Personalization | Persönlichkeitspsychologie | Personality psychology | Werbewirkung | Advertising effects | Feldforschung | Field research |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011341226