Web reviews influence on expectations and purchasing intentions of hotel potential customers
Aurelio G. Mauri; Roberta Minazzi
| Year of publication: |
2013
|
|---|---|
| Authors: | Mauri, Aurelio G. ; Minazzi, Roberta |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 34.2013, p. 99-107
|
| Subject: | Hotellerie | Hotel industry | Virales Marketing | Viral marketing | Social Web | Social web | Personalisierung | Personalization | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009766726