Web site references in print advertising : an analysis of calls to action
Amy L. Parsons; Elzbieta Lepkowska-White
| Year of publication: |
2010
|
|---|---|
| Authors: | Parsons, Amy L. ; Lepkowska-White, Elzbieta |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 9.2010, 3/4, p. 151-163
|
| Subject: | Printwerbung | Print advertising | Website | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008825708