Web Site spill over to email campaigns : the role of privacy, trust and shoppers' attitudes
Anne-Sophie Cases; Christophe Fournier; Pierre-Louis Dubois; John F. Tanner
| Year of publication: |
2010
|
|---|---|
| Authors: | Cases, Anne-Sophie ; Fournier, Christophe ; Dubois, Pierre-Louis ; Tanner, John F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 9/10, p. 993-999
|
| Subject: | Website | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Datenschutz | Data protection | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Electronic Commerce | E-commerce | E-Mail | E-mail |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652107