Web Trends : a valuable tool for business research
Stephen L. France, Yuying Shi, Brett Kazandjian
| Year of publication: |
2021
|
|---|---|
| Authors: | France, Stephen L. ; Shi, Yuying ; Kazandjian, Brett |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 666-679
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| Subject: | Brand equity | Buzz | eWOM | Forecasting | Google Trends | Movies | Social Web | Social web | Suchmaschine | Search engine | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Online-Marketing | Internet marketing | Markenführung | Brand management | Filmwirtschaft | Film industry | Internet |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.10.019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581649