Webrooming or showrooming? : the moderating effect of product attributes
Yan Guo, Min Zhang and Valerie Lynette Wang
| Year of publication: |
2022
|
|---|---|
| Authors: | Guo, Yan ; Zhang, Min ; Wang, Valerie Lynette |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 16.2022, 4, p. 534-550
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| Subject: | Experiential products | Informational products | Multi-channel marketing | Omnichannel | Perceived risk | Product attribute | Search | Showrooming | Webrooming | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Multikanalvertrieb | Multichannel strategy | Produktqualität | Product quality | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2020-0161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536255