Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
D. Jayaprakash Kanagaraj, J. Clement Sudhahar
| Year of publication: |
2015
|
|---|---|
| Authors: | Kanagaraj, D. Jayaprakash ; Sudhahar, J. Clement |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 4, p. 203-219
|
| Subject: | B2B | business to business | industrial marketing | interactive website | MSME business development | web marketing | website usage augmentation | Website | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management | Lieferantenmanagement | Supplier relationship management | Electronic Commerce | E-commerce | Social Web | Social web | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606917