Website quality : imperatives for effective industrial marketing through websites' usage intensity augmentation
Year of publication: |
2015
|
---|---|
Authors: | Kanagaraj, D. Jayaprakash ; Sudhahar, J. Clement |
Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 9.2015, 4, p. 203-219
|
Subject: | B2B | business to business | industrial marketing | interactive website | MSME business development | web marketing | website usage augmentation | Website | B-to-B-Marketing | Business-to-business marketing | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
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