Websites als Qualitätssignal : eine empirische Analyse der Effekte augewählter Website-Elemente
Silke Bambauer
| Year of publication: |
2003
|
|---|---|
| Authors: | Bambauer, Silke |
| Publisher: |
Aachen : Shaker |
| Subject: | Dienstleistungsqualität | Service quality | Signalling | Internet | Öffentlichkeitsarbeit | Public relations | Mediennutzung | Media usage | Werbewirkung | Advertising effects | Deutschland | Germany | Website | Corporate Communication | Qualität | Signaling |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 224 S Ill., graph. Darst 21 cm, 381 gr. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Augsburg, Univ., Diss, 2003 |
| ISBN: | 3-8322-1658-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001794525