Welcome to World 2.0: the new digital ecosystem

Purpose – The purpose of this paper is to introduce and describe World 2.0; the interactive, hyper‐connected, immersive, collaborative online ecosystem. Design/methodology/approach – The paper reviews paradigm shifts in technology and the internet that transform the world of business and innovation. Findings – The author proposes five shifts that characterize and describe World 2.0: creativity, connectivity, collaboration, convergence, and community. These shifts define the new global landscape of business, technology, and innovation. Practical implications – The article provides managers and professionals strategies for innovation in the World 2.0 ecosystem. Originality/value – The concept of World 2.0 provides managers and professionals a fresh perspective and an integrative vision of the twenty‐first century business and innovation landscape.