Wellbeing implications of BoP marketing : a service ecosystem approach
Yupal Shukla, Ramendra Singh, Prabhat Dwivedi and Ravi Chatterjee
| Year of publication: |
2023
|
|---|---|
| Authors: | Shukla, Yupal ; Singh, Ramendra ; Dwivedi, Prabhat ; Chatterjee, Ravi |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 37.2023, 7, p. 883-894
|
| Subject: | Base of the pyramid | Service ecosystem | Transformative | Well-being | Lebensqualität | Quality of life | Niedrigeinkommen | Low income | Armutsbekämpfung | Poverty reduction | Zufriedenheit | Satisfaction | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-03-2022-0105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014333404