Wellness on the go : motivation-based segmentation of wellness hotel customers in North America
Oscar Hengxuan Chi, Christina G. Chi, Demi Shenrui Deng, Makenna Marie Price
| Year of publication: |
2024
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| Authors: | Chi, Oscar Hengxuan ; Chi, Christina G. ; Deng, Demi ; Price, Makenna Marie |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 119.2024, Art.-No. 103725, p. 1-13
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| Subject: | Customer wellness | Market segmentation | Maslow's hierarchy of needs | Motivation | Wellness hotel | Hotellerie | Hotel industry | Marktsegmentierung | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103725 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015070013