Werbe- und Kommunikationsforschung : Methoden - Stärken/Schwächen - Anwendungsbeispiele
Carina Wagner-Havlicek, Harald Wimmer (Hrsg.)
| Year of publication: |
2020
|
|---|---|
| Authors: | Wagner-Havlicek, Carina (also ed., preface) ; Wimmer, Harald (also ed., preface) |
| Publisher: |
Baden-Baden : Nomos |
| Subject: | Werbung | Advertising | Kommunikationswissenschaft | Communication science | Werbewirkungsforschung |
| Published items: |
2 hits in ECONIS - Online Catalogue of the ZBW
|
| Type of publication: | Book / Working Paper |
|---|---|
| Language: | German |
| Classification: | Öffentlichkeit |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012815564