Werbepsychologie : eine Einführung
Klaus Moser
| Year of publication: |
1990
|
|---|---|
| Authors: | Moser, Klaus |
| Publisher: |
München : Psychologie-Verl.-Union |
| Subject: | Werbepsychologie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 244 S. Ill., graph. Darst. 22 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Einführung |
| Language: | German |
| Notes: | Literaturverz. S. 225 - 241 |
| ISBN: | 3-621-27108-2 |
| Classification: | Angewandte Psychologie ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011520160