Werbewirkung bei geringem Involvement
von Gabi Jeck-Schlottmann
| Year of publication: |
1988
|
|---|---|
| Authors: | Jeck-Schlottmann, Gabi |
| Publisher: |
Saarbrücken : Forschungsgruppe Konsum u. Verhalten |
| Subject: | Werbepsychologie | Psychology of advertising | Printwerbung | Print advertising |
| Extent: | 60 Bl. Ill., graph. Darst |
|---|---|
| Series: | Arbeitspapier / Forschungsgruppe Konsum und Verhalten. - Paderborn : Forschungsgruppe Konsum und Verhalten, ZDB-ID 2368427-6. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013442246