Wetlands and entrepreneurs: mapping the fuzzy zone between ecosystem preservation and entrepreneurial opportunity

The modern economy of North America has been built on nearly five centuries of natural resource exploitation. Wetlands have been part of that pattern, with drainage and filling used to convert them to higher economic values. Ecological research and social value changes have been accumulating in the last half of the twentieth century, however, and suggest that such behaviour is becoming less acceptable. Whereas the social incentives for entrepreneurs used to be unmitigated in their encouragement of the elimination of wetlands, evolving values suggest a radical restructuring is under way. The dividing line between heroic entrepreneurial exploitation and vilification for ecosystem damage is best understood as a shifting zone of uncertain values. Prudent entrepreneurs will monitor those value shifts closely.