What affects users to click social media ads and purchase intention? : the roles of advertising value, emotional appeal and credibility
Wen-Kuo Chen, Chia-Ju Ling and Chien-Wen Chen
| Year of publication: |
2023
|
|---|---|
| Authors: | Chen, Wen-Kuo ; Ling, Chia-Ju ; Chen, Chien-Wen |
| Subject: | Ad clicks | Advertising value model | Incentive | Product evaluation | Purchase intention | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Online-Marketing | Internet marketing | Social Web | Social web | Werbung | Advertising | Emotion | Kaufmotiv | Consumer motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-01-2022-0084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430186