What are the effects of a combination of advertising and brand placement?
Eva van Reijmersdal
| Year of publication: |
2010
|
|---|---|
| Authors: | Reijmersdal, Eva A. van |
| Published in: |
Cutting edge international research. - Wiesbaden : Gabler, ISBN 978-3-8349-2111-6. - 2010, p. 363-376
|
| Subject: | Werbung | Advertising | Product Placement | Product placement | Werbewirkung | Advertising effects | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003985217