What Are Your Customers Saying? Online communities shed a light on consumer behavior.
| Year of publication: |
2002
|
|---|---|
| Authors: | Lesser, Eric L. ; Fontaine, Michael A. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 11.2002, 6, p. 22-26
|