What can be done to address luxury counterfeiting? : an integrative review of tactics and strategies
Nelson Borges Amaral
| Year of publication: |
2020
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|---|---|
| Authors: | Amaral, Nelson Borges |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 27.2020, 6, p. 691-709
|
| Subject: | Luxury | Counterfeit | Branding | Trademark | Strategy | Luxusgüter | Luxury goods | Produktpiraterie | Product counterfeiting | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenrecht | Trademark law |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-020-00206-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304076