What can grocery basket data tell us about health consciousness ?
Ashutosh Prasad; Andrei Strijnev; Qin Zhang
| Year of publication: |
2008
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|---|---|
| Authors: | Prasad, Ashutosh ; Strijnev, Andrei ; Zhang, Qin |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 25.2008, 4, p. 301-309
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| Subject: | Konsumentenverhalten | Consumer behaviour | Gesundheit | Health | Kognition | Cognition | Bayes-Statistik | Bayesian inference | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793552