What can satisfy customers in servitization? : service or goods innovation
Xiaohong Xiao, Chengxu Zhou and Hongyi Mao
| Year of publication: |
2023
|
|---|---|
| Authors: | Xiao, Xiaohong ; Zhou, Chengxu ; Mao, Hongyi |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 10, p. 2030-2046
|
| Subject: | Customer satisfaction | Environmental turbulence | Goods innovation | Marketing intensity | Service innovation | Servitization | Kundenzufriedenheit | Innovation | Leistungsbündel | Bundling strategy | Beziehungsmarketing | Relationship marketing | Dienstleistungsinnovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2021-0161 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471880