What constitues a "good assortment"? : a scale for measuring consumers' perceptions of an assortment offered in a grocery category
Johannes C. Bauer; Alexander J. Kotouc; Thomas Rudolph
| Year of publication: |
2012
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|---|---|
| Authors: | Bauer, Johannes C. ; Kotouc, Alexander Johannes ; Rudolph, Thomas |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 1, p. 11-26
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| Subject: | Konsumentenverhalten | Consumer behaviour | Sortiment | Retail assortment | Lebensmitteleinzelhandel | Food retailing | Category Management | Category management | Messung | Measurement | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507911