What constitutes a “good assortment”? A scale for measuring consumers' perceptions of an assortment offered in a grocery category
| Year of publication: |
2012
|
|---|---|
| Authors: | Bauer, Johannes C. ; Kotouc, Alexander J. ; Rudolph, Thomas |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 1, p. 11-27
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