What determines customers' perception of banking communication? : an empiricial evidence from commercial banks in Nepal
Udaya Raj Paudel, Seeprata Parajuli, Niranjan Devkota and Sushanta Kumar Mahapatra
| Year of publication: |
2020
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|---|---|
| Authors: | Paudel, Udaya Raj ; Parajuli, Seeprata ; Devkota, Niranjan ; Mahapatra, Sushanta Kumar |
| Published in: |
Global economy journal : GEJ. - [Erscheinungsort nicht ermittelbar] : World Scientific, ISSN 1553-5304, ZDB-ID 2167267-2. - Vol. 20.2020, 4, Art.-No. 2050019, p. 2050019-1-2050019-21
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| Subject: | Banking communication | customers' perception | loyalty | trust | banking communication awareness index | ordered logistic model | Beziehungsmarketing | Relationship marketing | Kommunikation | Communication | Bank | Kundenzufriedenheit | Customer satisfaction | Nepal | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1142/S2194565920500190 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012487484