What determines online consumers to migrate from PCs to mobile devices? : an empirical approach on consumers' internet cross-channel behaviours
Dingna Tang, Yimin Yan and Ying Yan, Ming Zhou
| Year of publication: |
2016
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|---|---|
| Authors: | Tang, Dingna ; Yang, Yimin ; Yan, Ying ; Zhou, Ming |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 22.2016, 1/2, p. 46-62
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| Subject: | push-pull-mooring model | channel migration | mobile shopping | online shopping | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Internet | Internationale Migration | International migration | Mobilkommunikation | Mobile communications | Electronic Commerce | E-commerce | Mobilität | Mobility |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011645305